So who are you anyway, and what do you do?

Well I live and breathe the accounting industry (bit sad really). For the the last quarter of century (yes I’m that old), I’ve worked selling, supporting, consulting and marketing accounting software. I’ve had my own bookkeeping business for 12 years and then the privilege of working for Reckon (when it distributed Intuit products), MYOB and finally Xero. I’ve founded Addon Success Events to help accounting firms deliver great client events to introduce new products or services to their clients. However according to Sally, my wife, all I do is talk on stage.

What was your last job before getting into this?

My last job was working at Xero in various roles from Country Manager to National Sales Manager.

And why did you decide to do what you do now?

My passion is events, public speaking and working with Accounting firms. It allows me to help give back to the industry and spread the Xero love.

What song of the 60s, 70s, 80s or 90s still gets your feet tapping today?

Murder on the dance floor – Sophie Ellis-Bextor

What is the biggest challenge facing accountants/bookkeepers/your industry this year?

Becoming a change manager champion

Is there still room and time for a new cloud-accounting software company to emerge and compete successfully?  If so, what niche does it need to fill?  What should they offer that others don’t?  What should they do differently?

No, because in Australia you have Xero, MYOB, Reckon, Saasu, Intuit and a number of other smaller players. In my opinion, there is too many vendors in the market and consolidation will occur. Simply due to market size and ability to change and innovate and remain profitable. It’s a land grab and the result will be most likely only two, possibly three major players within the next five years.

If you could give your younger self some advice, what would it be?

Ask more girls out on dates, what’s the worst they could say – no. But then again I did get to marry my lovely wife Sally. So actually I should write – “stop stressing about the future and live in the now”.

If you could retire now, what would you do? Or not do?

I can now, but what fun is that? I love my new business venture. I’m doing everything I love, helping accounting firms and SME’s move to the cloud.

If you could buy anyone a drink in a bar and chat to them about anything, who would it be, what drink, and what would you talk about?

Sally Schmidt, espresso martini, SHOES!

If you could walk up to anyone, kick them in the shins and shout something at them, who would it be, and what would you shout?  Go on….get it off your chest!

To one of the major software vendors that said no to hiring me. “Not one of your better decisions” but hey it turned out best for me and Xero.

If you could walk up to anyone and hug them, who would it be, and why?

Rod Drury for giving this old guy any opportunity – twice. First with Xero and now with my new business venture, Addon Success Events.

What’s your favourite meat and gravy meal?

Roast chicken of course, I accept no substitute.

What is your greatest achievement?

Marrying my lovely wife Sally.

What do you want to achieve that you haven’t as yet?

Tokes (Andrew Tokely) this is for you. To make a trek to Mt Everest base camp.

What’s next for you?

Wayne is CEO of Addon Success Events

@wayne_schmidt


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